Best Practices - Webshops

Visualize insentives - Get members.

In order to convert as many customers as possible into member profiles, it is important to have a good balance between recruitment incentives and visibility. At the same time as not disturbing the customer during the purchase process. Scroll through the photo library for an illustration of what such a flow should look like:


The more you visualize the benefits of being a member, the more customers you recruit.

In the attached illustration, you see an example of how to constantly remind customers of bonus benefits of by facilitating a bonus calculation per product

Discount on first-time registration

An easy and effective way to recruit members is to exchange a discount for registration. This is often associated with launch strategies and can be downgraded as one is satisfied with the member volume.

Empty inventory efficiently by lowering membership prices

Naturally, some products sell better than others, and every product may not be in need of a big difference between original price and member price. But if you want to get rid of old products or make room in your inventory, a good strategy is to make the gap between original price and member price bigger.